As far as, a lot of people can follow a couple crossing continents on bikes. But if I post about my sofa… This post won’t become viral. A lot of people want to know which sofa is in a J Lo living room. Your audience must feel you have a genuine interest in what you do.Īnd one more thing, lifestyle is a good niche in two cases: you’re famous, or you have a unique lifestyle. Post as often as you can, but don’t let your content turn into annoying spam.The best solution is finding a happy middle ground between what you enjoy and what will bring money. Unless you are deeply invested in the topic you are going to post about, it won’t work out. Don’t choose a niche just because you think it’s high-paying.But if your niche is so obscure it’s known to a thousand people in the entire world, it’s unlikely you’ll get any profit from it. No, this audience doesn’t have to be massive. Make sure there is a target audience for your niche.So whatever you want your content to be about, you must always be ready for competition. This means that it’s highly unlikely that you can choose a unique niche no one has thought of before. There are over a thousand niches on Instagram at the moment.What’s an Instagram niche that brings money? There are a lot of food influencers sharing the same category but with their own niches: healthy food, vegan food, receipts, shawarma critiques, fast daily meals, monthly rations, drunken cooks… Wise choice of a niche helps you not only find an audience but to create consistent content strategy. And considering the latest social network trends, native advertising is much more preferable to annoying “in-your-face” ads (and subsequently, much more profitable).Ī niche is a narrower concept compared with a topic or category. And this kind of niche content is extremely attractive to brands and businesses as a platform for native advertising. Besides, catering to all audiences at once is catering to no one.Īn Instagram niche is a certain category or topic within which you plan and post your content. But let’s admit it: no one has time and energy for covering all the topics for a long period of time. I’m not saying that your content can’t be all over the place. Chances are you post content under a certain topic or category that might seem interesting to a certain part of the platform’s audience. Let’s say you are a creator, blogger, an influencer, or just a person who happens to have an Instagram account. And in case you are still struggling to choose the most profitable Instagram niche, here is a list of niches that work best in 2021. Selling your own product (via direct shipping or digitally)Įven before you start your own Instagram account, you have to know what your final goal is and work towards it.Directing traffic to products and getting a commission (partnership marketing).So before you choose your niche, think of what kind of monetization you are after: It’s extremely difficult to stand out when your profile is just one in a million similar profiles. The catch is you need to know the right niche to operate in and use it to its full potential. “So what’s the catch?” I can almost hear you ask. This is where you have every opportunity to monetize your ideas and business endeavors with minimal investments. Today, Instagram has become one of the most profitable platforms for businesses and personal brands. Over 10% of American users purchase services and/or products on Instagram.200 M people visit at least one business profile every day.The platform’s potential ad reach is estimated at around 950M users.One in three most viewed Stories are created by brands and companies.In 2022, people spend around half an hour browsing Instagram daily. It has over a billion active users now, with half a billion people using it every day
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